Organic Search Engine

Organic Search Engine

What Are ‘Organic’ Versus Paid Search Engine Listings?

Most major search engines display a combination of organic and paid search results when answering users’ queries.

The organic are the main results — often labeled “Web Results” or something similar. Paid listings are displayed separately on search result pages and generally listed as “Sponsored” results. Example Search

The organic search results returned by a search engine for a given search keyword are generated through intricate ranking calculations that determine the relative relevance of the Web pages listed in the search engine’s index in relation to the entered keywords along with a multitude of other factors. These organic results are the “true” output of the calculations that comprise a search engine’s ranking algorithm. A high organic search engine ranking can only be attained through effective search engine optimization (SEO). Occasionally, certain Web sites automatically rank highly for very particular, non-competitive keywords.

Paid search engine advertising offers an alternative or companion to positioning a Web site for organic search engine listings. Most paid search engine advertising is built around the so-called pay-per-click (PPC) concept. Simply put, PPC allows advertisers (i.e., Web site/business owners) to bid for the top ranking for a given keyword. The advertiser that places the highest bid is ensured the top ranking for that keyword until he/she is outbid. The second-highest bid is secured the number 2 ranking; the third-highest bid claims the 3rd spot, etc.

If you are willing to pay for it — and perhaps even engage yourself in bidding wars with other advertisers — PPC can be an enticing option. Many large-scale e-businesses rely on a combination of paid advertising and targeted SEO.

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Algorithm Advertising is a full-service branding and web development company that works with inspired brands, organizations, and global influencers. Our offices are filled with academics, corporate philosophers, data geeks, artists and never-say-die entrepreneur advisors. Our core strategic engagements are designed to deliver results, from branding that breathes life into your brand story. We keep our senior talent on the front lines of our accounts, a quality that separates us from others and one that is well-known and appreciated by our clients. Whether you’re just starting out or evolving your brand, Algorithm Advertising can help you grow. We create the kind of website that most businesses want easy to find, stylish and appealing, quick loading, mobile responsive and easy to buy from.

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