Our business branding services help companies last a lifetime. Building a brand is about the experience that people have when they interact with your business. In world of endless noise, we help small businesses stand out of the crowd by pairing your brand with exceptional marketing best practices. Thus creating a focused, niche and unique brand.
Algorithm Advertising can help you with Personal Branding, Product Branding, Service Branding, Retail Branding, Corporate Branding, Online Branding and Offline Branding.
With product branding, the goal is to connect the right audience to your product. There’s a specific type of buyer for every product who’s responsible for most of your sales. Through thoughtful product branding, you can make sure people who fit into this customer base hear about your brand, visit your website and like, follow and subscribe to your various social media channels. For any brand that manufactures tangible products should make product branding part of their marketing strategy.
Interested in learning more about product branding? Contact Algorithm Advertising Helpdesk.
Retail branding is a must-do for any business operating in a physical location. When you walk into a brick and mortar store, its physical appearance has a look and feel specific to that brand. That’s retail branding in action. Deliberate design choices like its layout, the light fixtures, the decor, the music played, the display fixtures and even the type of flooring are all carefully selected to build a living brand experience for every shopper who enters the store. The retailers need to up their branding game and turn their stores into experiences that shoppers want to come back and relive.
Interested in learning more about retail branding? Contact Algorithm Advertising Helpdesk
Unlike products, which are easy to brand in visible and tangible ways, services are a little more challenging to brand. Service Industry include Insurance, Banks, Airlines and so on can do it effectively—they just have to be willing to think outside the box like an insurance company sending all their customers rebate checks at the end of the year or a hotel offering free cookies at the concierge desk. Service branding can come in many forms.
Interested in learning more about service branding? Contact Algorithm Advertising Helpdesk
When we say personal branding, we’re not talking about creating a personality for yourself. This is like building a public persona that accurately communicates your unique personality. Personal branding happens on social media and in face-to-face environments where others’ perception of you can have a massive impact on your professional and social reputation.
Corporate branding, just like other kinds of branding, is the series of design choices and actions that communicate key points about the brand, like its:
Corporate branding goes beyond Logo design, marketing collaterals, website design and advertisements. It includes how the company conducts themselves socially and professionally, like partnering with specific charities or responding to current events.
Interested in learning more about retail branding? Contact Algorithm Advertising Helpdesk
Offline branding is branding that happens offline. Merchandise and print products are offline branding. Retail branding is offline branding. So is the personal branding you might bring to a client meeting or an industry conference. It can include your wardrobe, stationary, posters, coffee mugs and so on.
Interested in learning more about offline branding? Contact Algorithm Advertising Helpdesk
Online branding, as the name implies, is branding that happens online. Unlike specific types of branding, like personal or product branding, online branding is a broad category that refers to all types of branding that happens on the internet. It’s how an individual positions themselves on the various internet platforms like the search engines and social media, online ads, email, newsletters, landing pages, responsive web design and automatic message replies.
If online branding is part of your branding strategy and Interested in learning more about online branding? Contact Algorithm Advertising Helpdesk
Why is Branding Important?
Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand.
However, branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your audience.
Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.
People buy from brands they like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. With the Internet, your customers have many options to choose from. Why should they choose your business? Great branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business.
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Should You Consider Hiring for Branding Services?
If you are reading this right now then branding most likely is not your specialty.
You’re probably thinking, “Can I get by with what I have? or Should I look for branding services?”
You may not know the best colors for your logo, design for your website, or how to design in order to produce quality content. And for these reasons, our branding agency exists.
With our branding services, you gain access to an expert who is dedicated to helping you build your brand. This person will assess your business and work with you to bring your dreams to reality.
Our small business branding agency can help you design your logo, build your website, and develop other assets for you to drive your business. We will help you nail your branding once and for all, and never settle for average again.
Here are a few things we do to help our clients build brand (not the entire list):
- Color Psychology
- Font Styling
- Brand Strategy
- Target Audience Research
- Name Assistant
- Logo Design
- Website Design
- Packaging & More
OUR PROCESS FOR BRANDING SERVICES
Tell us more about Your Business
The first step in our process is for you to complete a branding questionnaire, so we can understand your business. In the branding questionnaire, you will be able to tell us about your customers, competitors, and overall vision for your business. Most importantly, you will be able to share your aspirations for your brand and illustrate any examples of existing brands you like. This will help us delight you with our branding services.
Brand Expert Works On Initial Drafts.
After our initial conversation, we begin to work on your branding projects. The timeline and deliverables will vary depending on the package you select in the beginning. Keep in mind that you can add on more projects throughout the process. We can’t build your brand without your help, so you should expect constant dialogue. This way we can ensure that we are headed in the right direction with your initial drafts.
Review Rough Drafts (Editing Process).
We hope that we nail everything you are looking for on the first draft. However, if we don’t then don’t panic. We can make changes and edit anything that we need to. It’s important that you give us your raw, honest and true feedback. This helps us to get closer to meeting hitting your overall vision. We allow up to two rounds of edits, so it’s important that everyone thinks through all possible scenarios to produce the best possible outcome.
Build A Brand That You Love.
After making edits, we send the final files for your project. We will include several different sizes and color options depending on your project. For example, for logo design, we usually create a black/white/color version of each logo. This gives you more options and use cases for your logo later on down the line. By the end of our process, you will have begun the journey of building a brand that you are proud of.
Our Branding Best Practices
We work by a few principles that we believe are the key aspect of branding a company successfully.
- Consistency Wins. The key part of building a brand is consistency. For example, colors and fonts must be complementary.
- Target the Customer. Think about who you are going after and create based on what relates best to those colors. Don’t make the mistake of only trying to look cool.
- Imagery Matters. The old saying goes “a pictures says a thousand words” so keep this in mind with your logo elements and product photos.
WHAT’S UNIQUE ABOUT OUR
BUSINESS BRANDING SERVICES?
From Branding to Conversions (Full-Service):
Creatives firms and people usually like to do one thing, “create”. We agree that creative is extremely element of digital marketing. However, it doesn’t stop there. We help our clients to create a strategy for their company and handle the performance of our creative. This allows us to be a true digital marketing partner to our clients and help them through the entire funnel.
500+ Businesses Helped (& Counting):
Our team has experience in nearly every industry and market. When you work with Algorithm India you can trust that you are in comfortable hands. We know what it takes to properly prepare a company to go to market, capture attention, nurture the audience and convert them into paying customers.
All of the work delivered by Algorithm India is directly employed by us (outside of our 3rd party tools/software). You can trust that you are working with competent people who understand branding and marketing. We make our clients lives easier because we just “get it”.
A Small Business Branding Agency
There is never a “perfect” time to start. But if your brand is not good then it could be more detrimental to your future success. We know from experience that if your company doesn’t have an appealing brand and website then marketing will be ineffective. Today, the look and feel of your company’s online reputation can make the difference between a customer and visitor.
So, what are your branding needs? We’d love to talk with you about them. Click the button below, complete the form and schedule a meeting with one of our business development reps today.